Zimba Mart SME E-Commerce Digitization program

Short description

Zimba Women has launched the Zimba Mart to ensure that women led SME affected by the COVID-19 pandemic access markets


Women-owned Small and Medium Enterprises (SMEs), which make up an estimated one fifth of the Ugandan economy in terms of employment, are likely to suffer disproportionately as a consequence of this outbreak. As Zimba Women, we have introduced the SME E-Commerce and Digitalization Resilience Programme through the Zimba mart e-commerce platform to respond to this challenge by (1) Identifying women-owned or women-led SMEs which have fundamentally sound value propositions but have been severely impacted by COVID-19; (2) Providing dedicated COVID-19 impact analysis and contingency planning to these SMEs; (3) On-boarding SMEs onto the women-owned, women-tailored e-commerce platform to both adjust to the market dynamics created by COVID-19 lockdown actions and begin to take advantage of the latent market opportunities offered by e-commerce in Sub-Saharan Africa; and (4) Provide bespoke follow-on support to the women-owners/leaders to enable them to protect their enterprises and take full advantage of e-commerce opportunities. All support is also provided remotely when necessary.

Target country


Project type

  • Alleviation
  • Community
  • Food
  • Impact Support
  • Information
  • Logistics
  • Work & Productivity

Support needed

  • Analytics
  • Business Strategy
  • Communications
  • Content
  • Design
  • Exposure
  • Growth hacking
  • Product development
  • Raising capital
  • Sales
  • Software development
  • Website design

What we need help with

We need some help in granting our vendors access to the inventory management module of the website. Currently we need to input these for them. We also need help in incorporating repayment systems in this website. Another area we need help with is the marketing of the website. previously were using social media like Facebook and Instagram.

Best way to get in touch


Project status

  • Launched