Stay Home, Stay Safe, End GBV (Nna Molwapeng, Itsh

Short description

• Stay Safe, Stay home, End GBV campaign is a multi - media campaign that will create powerful messages which will incr


• The name of our Project is Stay Home, Stay Safe, End GBV (Nna Molwapeng, Itshireletse /Emisa Kgogontsho ya Bong), this is a National Gender Based Violence Media Campaign which will utilize television, radio and social media platforms to educate the public about the need to stay home and adhere to Covid 19 guidelines and to furthermore protect women and children from acts of Violence, as studies have shown that they are the most vulnerable to Gender Based Violence in the Country.
• In Botswana, over 67% of women have experienced abuse, which is over double the global average. Gender-based violence undermines the health, dignity, security and autonomy of its victims, yet it remains shrouded in a culture of silence and normalization.
• Victims of violence, the majority of which are women and girls, can suffer sexual and reproductive health consequences, including forced and unwanted pregnancies, sexually transmitted infections including HIV, and even death.
• The Government of Botswana instituted COVID 19 lock down on the 3rd April 2020 and according to official statistics twenty-two (22) cases of Rape have been reported since the lock down to date, seven (7) of these cases involve victims aged 2 – 13 years.
• This data is alarming and it calls for a concerted effort from all stakeholders to ensure that these cases do not multiply.
• We believe that the Stay Home, Stay Safe, End GBV (Nna molwapeng, Itshireletse, emisa kgogontsho ya Bong) campaign will augment current efforts in the National GBV response by providing the necessary information through advertisements on television, radio and social media as follows:
 What is Gender Based Violence (GBV) and Violence Against Children (VAC)
 How to avoid perpetrating GBV or VAC through undertaking activities that deflect tensions and behaviors which may fuel Violence.
 RED Flags for the community to be aware of GBV or VAC (tell-tale signs)
 Reporting and emergency lines for GBV and VAC.
amongst others,

• Our campaign, Stay Home, Stay Safe, End GBV (Nna molwapeng, Itshireletse, emisa kgogontsho ya Bong) is a Public Education Media Campaign to address Gender Based Violence and Violence Against Children in Botswana.
• The Media Campaign seeks to achieve impact in lowering reported cases of GBV and VAC in Botswana during the period of the National Lock Down and State of Emergency which has been declared to last for a period of Six months (April – September 2020).
• We aim to provide information on GBV and COVID-19 in ways that take into account differing literacy rates amongst women and men, and their different levels of access to mobile phones, television and radio.

Target country


Project type

  • Community
  • Education
  • Other
  • Prevention

Support needed

  • Analytics
  • Raising capital
  • Website design

What we need help with

The Botswana Government has already exhausted most of its COVID-19 relieve fund through the distribution of food packages for the poor, medical equipment in the form of ventilators and mask the general information. Unfortunately, none envisaged that after the lockdown was enforced the rate of GBV and domestic abuse would rise exponentially, by over 37% to be exact. Some of the cases are so extreme that female spouses have been forced to run away with the children. We have created GBV and Domestic Abuse campaign and we need financial assistance to broadcast on the local TV stations, newspapers and print material for distribution in strategic spots such as health facilities.

Best way to get in touch

email, telophone +267 3111745, +267 75150510, +267 77626068

Project status

  • In Progress