Website / Documentation
Short description

Social Impact Gaming Platform that supports charities providing services to combat COVID-19.


PIF^2 = (Play-it-forward) x (Pay-it-forward). We are the first social impact mobile game platform. What does that mean? Well, at PIF^2, we strive to help others and use the resources we have—our business, our games, our voice, and our drive—to make a difference. To do some good in the world, players on our games are virtual-micro-volunteer heroes that can “play-it-forward,” so together – we can “pay-it-forward.” These heroes can help some very worthy causes and organizations out there on the front lines of social change. In our approach to engineering, publishing, and designing mobile games as well as our business practices, our values and obligation will always be to consider the impact of our decisions on society first and not just about our bottom line.

As the United States and the World wrestle with the unprecedented devastating impacts of the COVID-19 coronavirus epidemic, we are genuinely facing a human crisis, unlike any we have experienced. Our social fabric and way of life are under extreme stress. Given the nature of this dire crisis, all hands are needed on deck, all available assets and tools should be used.

Listen, this problem is not going away anytime soon. Therefore, PIF^2 has launched the #PIFvCOVID campaign to help fight against the epidemic. PIF^2 will donate 50 % of all game play revenue generated from its platform to support charities on the front lines combating the pandemic.

Target country

United States

Project type

  • Impact Support
  • Other

Support needed

  • Bootstrapping
  • Growth hacking
  • Raising capital

What we need help with

Our organization is currently publishing several games and developing two additional games in support of this initiative and startup. We desire seed funding to scale quicker and provide greater social impact. We desire to develop at least 4-8 additional mobile games and the PIF^2 platform with our supporting tech firm CitrusBits and game develop Tipping Toast. In conjunction with funding marketing and social media exposure will also help us support charities in need of our platform.

Best way to get in touch

email - brendan.mcnichol@pifsquared or 856-305-8176

Project status

  • Launched