Get Vaccinated!

Short description

“Get Vaccinated” will focus on a comprehensive communications plan to convince persons of our society to get vaccinated

Description

Bread & Brains is a new non-profit organization that is dedicated to reducing societal inequities and concurrent operationalizing a model for societal equity, with focus on children, along with their families and their communities. We seek to accomplish our goals through programs targeting food security, health and wellness, education, training and advocacy to encourage empowered self-confident participatory citizenry.

One of the most important initiatives of our time is to reduce social inequity that may be enhanced due to Covid 19.

Our initiative “Get Vaccinated” will focus on a comprehensive communications plan to convince persons of our society to get vaccinated. Depending on the level of funding we seek to embark on a global marketing campaign to get as many people vaccinated asap.

My name is Kathleen Relias and I am the founder of Bread and Brains. My desire to give back was put into action this year after the Covid 19 pandemic struck. Rather than sit by the sidelines I am working to facilitate improvements toward social equity. Covid 19 is bringing to light many social inequities.

My directors and I all have substantial global sales and marketing backgrounds and we believe we are uniquely qualified to take on this project with the goal of getting as many people vaccinated as possible and reducing “vaccine hesitancy”. Funding will be used to:

• Conduct market research to determine what messages and approach will be most likely to prompt citizens to get vaccinated versus waiting
• Develop a creative campaign with support services along with a creative agency to motivate citizens to get vaccinated
• Run continuous public services announcements and multi-channel advertising and education for as long as it takes
• Measure and report ROI of the campaign and impact
• Reference the donors in communications, if a single donor is
• If funds are substantial do this project globally to maximize effectiveness
• To create an effective worldwide campaign, we estimate a minimum budget of $50-100m will be needed, but will take any donation

Target country

Global

Project type

  • Education
  • Healthcare
  • Prevention

Support needed

  • Analytics
  • Communications
  • Content
  • Design
  • Marketing

What we need help with

Funding will be used to: • Conduct market research to determine what messages and approach will be most likely to prompt citizens to get vaccinated versus waiting • Develop a creative campaign with support services along with a creative agency to motivate citizens to get vaccinated • Run continuous public services announcements and multi-channel advertising and education for as long as it takes • Measure and report ROI of the campaign and impact • Reference the donors in communications, if a single donor is • If funds are substantial do this project globally to maximize effectiveness • To create an effective worldwide campaign, we estimate a minimum budget of $50-100m will be needed, but will take any donation

Best way to get in touch

Katheen Relias, contact at kathyrelias@gmail.com or US phne 847-477-4429

Project status

  • Just started