Access to clean cooking in rural Kenya

Website / Documentation
Short description

Bidhaa Sasa helps reducing indoor-air pollution with affordable and accessible clean cooking devices for poor women


Several recent studies have found that people exposed to air pollution are more likely to die from COVID-19 than people living in areas with cleaner air. In Kenya almost all households still rely on open fires or inefficient stoves to cook their food, filling their homes with dangerous levels of smoke. It is well documented that indoor-air pollution from cooking increases susceptibility to respiratory infections such as pneumonia which may, in turn, lead to poorer outcomes after a COVID-19 infection.
Bidhaa Sasa is a last-mile distribution and finance company that sells among other household goods clean cooking devices such as LPG cylinders and cookers, Electric Pressure cookers and super-efficient biomass stoves. Bidhaa Sasa has been operating in Western Kenya since 2015 and we have already served almost 50,000 rural families with a range of impactful goods of which clean cooking technologies are the ones with highest demand.
Low-income rural women in Kenya learn about these new technologies in their own villages through our “Tupperware-inspired” distribution networks and pay for these goods in affordable monthly instalments using mobile money. The Covid-19 crisis makes even more urgent to help rural families to transition to cleaner cooking methods to alleviate the potential respiratory problems the disease may cause.

Target country


Project type

  • Alleviation
  • Climate
  • Wellbeing

Support needed

  • Raising capital

What we need help with

Funding of 200,000EUR to purchase from local and international suppliers 4500 units of clean cooking devices (gas cylinders, gas cookers, electric pressure cookers and wood and charcoal super-efficient stoves) that will be sold over the next six months with payment plans to low-income women from our existing branches in rural Kenya. Although the penetration of smartphones is still low and access to the internet is still expensive for our target clientele, low income rural women, it is possible that the social distancing measures and the restrictions in movements and gatherings in place may make online interactions more relevant even to our target market. We are therefore seeking support in the form of technical assistance to accelerate the transition to a business model that relies less from face-to-face interactions and more from digital interactions with our clients and prospects particularly when creating awareness and marketing the new cooking technologies we offer.

Best way to get in touch

Project status

  • In Progress